The digital marketing industry is expected to grow to a global market size of $786.2 billion by 2026. With over 900 million internet users, India is the world's second-largest online market after China.
With the increasing size of digital marketing, traditional methods of acquiring customers, such as ads in newspapers, TV commercials, and letters sent directly to people, have changed a lot online. Businesses must follow these new ways to reach people if they want to succeed.
As a woman entrepreneur, if you want to improve your digital marketing but are unsure where to start, we have compiled a list of digital marketing Do's and Don'ts that you must be aware of.
Let's start by discussing the Don’ts first. These are some common flaws that entrepreneurs make when they first start using digital marketing.
Do Not Aim for the Wrong Audience As a businesswoman, it's important to know your right audience. Before launching your brand or product online, you need to learn what your target audience likes and dislikes. Once you understand them better, you can create better products that fulfill their interests.
Don’t spam your customers Bombarding your customers with ads, emails, tweets, and videos to watch will end up annoying or irritating them. So focus on making content that’s valuable and interesting to the people you are trying to reach.
Don't neglect your web page Now, if you are making really good content about your brand or product for people, and all this is leading to a kind of old, unsafe website, it's a waste of all your hard work and efforts. A not-so-attractive web page will lead to unsatisfied audiences. So, focusing on making a website that looks nice and is easy to use can make people trust you more and want to do business with you.
Don't get too engrossed in your competition As a businesswoman, when you start a business online, it's a smart move to check out other similar businesses too. This helps you understand the market and figure out how you can stand out from the crowd. But remember, don't get engrossed in checking about your rivals only. What really matters is how well people know your brand and how much money you are making.
Don’t produce content that is not mobile-friendly Mobile phones are everywhere! Most people use their smartphones more than computers. If you want your business to grow online, you need to make sure your content, pictures, videos, and text work well on mobile phones.
You can also book a free one-hour consultation call with thedailysocial.in. Visit our Instagram profile and DM us for a free one-hour consultation call.
Now, let’s talk about the Dos that you, as a woman entrepreneur, should be doing while handling digital marketing.
Do maintain regularity Make sure you stick to a plan for your internet marketing. This way, your audience can find your regular content and engage with it. It also helps your customers know that you are active. For example, you can release a newsletter once a month.
Do make targets for yourself Think about achievable goals for your business. If you're a small business and have 300 followers on Instagram, it's not realistic to aim for 500 followers in just one month. Instead, set goals that your team can actually reach. For example, you could aim to increase your followers by 50 by the end of the month. Make these goals based on your overall plan for digital marketing.
Do make interesting content Digital marketing becomes effective when you create interesting content for your target audience. To get noticed, it's important to stand out. Use nice pictures, pick nice-looking fonts and colors, and make sure what you're making is helpful for the people you're making it for.
Do make Search Engine Optimisations Search Engine Optimisation (SEO) is really important for digital marketing. It helps your website show up better in search results, bringing more traffic to your site without paying for ads. Using keywords for your page titles and descriptions can help your brand stand out.
Do test and refine your work Digital marketing is like trying out new things and then refining them. As an entrepreneur, you should not be afraid to experiment with new ideas and keep a keen eye on what works. By using data to guide your choices, you can make your marketing efforts work even better.
With all these Digital Marketing Dos and Don'ts, you can better understand how to advance your business and make efforts accordingly.
Comments